Tuesday 24 July 2012

The Nuts and Bolts Of The Best Nail Polish: A Rundown For New Salon Owners

By Rosalinda R. Rees


There's a lot to take into account if you're planning on opening a nail polish salon. You have to think about the big stuff - the physical store, starting capital, equipment, etc. Then you have to figure out exactly what services you're going to offer, and this is crucial. Your range and quality of service are the two things that will make or break your business. When it comes down to it, customers' reviews are king.

So here is a brief list of three things you really should to offer at your salon. These are the products and procedures your customers CAN'T get at home; these are what are going to make them flock to your door.

Metallics - There are certain members of your clientele who will never ask for anything crazier than a French manicure done with regular old nail polish However, some clients are going to want a more outlandish style; these are the people the metallic stuff was invented for. Available in everything ranging from traditional silver and gold to crazy colors like red, purple and blue, metallic polish gives nails a sexy, futuristic touch - very popular especially for occasions like New Year's Eve.

Decals - Don't get us wrong; your customers are going to expect you to be able to paint a lot of details by hand. However, sometimes even your most skilled painter will find herself at a loss as to how to create a certain effect. These are the occasions to whip out the decals. Have a range of themes available, from the cute (flowers, hearts, animals) to the kooky (lightning, skulls, facial features, letters). Jewel decals are particularly hot right now, so make sure you have a stash of them. If there's one thing customers can't get at home, it's a flawless bling-bling manicure.

Gel (a.k.a. shellac) nail polish- Also called "shellac," gel currently matches bling in nail trend popularity. This is because gel nail polish is considerably thicker and stronger than normal acrylic nail polish Customers can't get gel at home, so it is crucial that you put it on your salon menu. The application process is long and involved, and can't be done without a UV lamp. It's a good plan to get trained in gel application before you open your salon. The quality of your stock is important - be sure you get the best gel polish out there.




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