Pandora is a Danish jewellery maker. It is mainly recognizable as the maker of hundreds of different charms and charms bracelets. You can find over eight hundred different charm designs by Pandora. These are sold on a global scale in over 50 countries. Pandora charms are undoubtedly their most successful product. However, they have also produced ranges of necklaces, rings, pendants and earrings.
The company Pandora began under the leadership of married couple Per and Winne Enevoldsen. Per had begun his career as a goldsmith. It wasn't until 1982 that he took the plunge and bought his own jewellery shop in Copenhagen, Denmark. During this time, Per and Winnie regularly travelled to Thailand in search of jewellery to sell. Theses visits would sow the seeds of the company's evolution.
However, by 1984 they decided it was time to expand their business. The idea was to focus their abilities on wholesale rather than appearing only as a jewellery shop. Their trips to Thailand subsequently inspired them to open a production facility overseas. It was branded Pandora Productions. They hired Lone Frandsen to fashion their very own range of jewellery.
The company underwent several key changes by 1987. To begin with, the production facility was moved to Denmark. Lone and Winnie operated out of a headquarters that they set up in the capital. The word "Productions" was dropped from the name so that the company was now called "Pandora". And finally, the decision was made to stop acting as a jewellery retailer. From now on Pandora would strictly be a jewellery producer and wholesale merchant.
1996 saw Pandora gain another jewellery designer. Lisbeth En Larsen was hired to work in conjunction with Lone Frandsen. Together they were supposed to design and set up a style of jewellery that would be completely unique to the Pandora.
It took some time for them to get there. However, the defining moment finally happened in the year 2000. It was then that Pandora brought in its initial collection of charms and charm bracelets. It turned out to be a shrewd decision as charm bracelets were back in vogue. But Pandora managed to stand out from the crowd with some clever concepts. One of these included the premise of "one charm for every unforgettable moment in your life." The charms themselves were constructed from high calibre metals such as sterling silver and gold. Additionally, Pandora introduced a wide range of murano glass charms which have continued to be popular to this day. The glass charms were had-crafted on the Murano island in Italy and feature vivid colours that shine in the light. The amalgamation of superior components and the considerable selection of designs on offer was a big hit with buyers.
Pandora charms were all machined using a patented threaded technique. These threads required the wearer to twist the charm over the ends of the bracelet in order to secure it. The threads ensured that the charms would stay safely on the bracelet. However, this also meant that Pandora charms could not fit onto other charm bracelets. Charms made by other brands couldn't fit onto Pandora bracelets either. The beauty of this was that once you became a Pandora customer, it was worth staying one.
The company Pandora began under the leadership of married couple Per and Winne Enevoldsen. Per had begun his career as a goldsmith. It wasn't until 1982 that he took the plunge and bought his own jewellery shop in Copenhagen, Denmark. During this time, Per and Winnie regularly travelled to Thailand in search of jewellery to sell. Theses visits would sow the seeds of the company's evolution.
However, by 1984 they decided it was time to expand their business. The idea was to focus their abilities on wholesale rather than appearing only as a jewellery shop. Their trips to Thailand subsequently inspired them to open a production facility overseas. It was branded Pandora Productions. They hired Lone Frandsen to fashion their very own range of jewellery.
The company underwent several key changes by 1987. To begin with, the production facility was moved to Denmark. Lone and Winnie operated out of a headquarters that they set up in the capital. The word "Productions" was dropped from the name so that the company was now called "Pandora". And finally, the decision was made to stop acting as a jewellery retailer. From now on Pandora would strictly be a jewellery producer and wholesale merchant.
1996 saw Pandora gain another jewellery designer. Lisbeth En Larsen was hired to work in conjunction with Lone Frandsen. Together they were supposed to design and set up a style of jewellery that would be completely unique to the Pandora.
It took some time for them to get there. However, the defining moment finally happened in the year 2000. It was then that Pandora brought in its initial collection of charms and charm bracelets. It turned out to be a shrewd decision as charm bracelets were back in vogue. But Pandora managed to stand out from the crowd with some clever concepts. One of these included the premise of "one charm for every unforgettable moment in your life." The charms themselves were constructed from high calibre metals such as sterling silver and gold. Additionally, Pandora introduced a wide range of murano glass charms which have continued to be popular to this day. The glass charms were had-crafted on the Murano island in Italy and feature vivid colours that shine in the light. The amalgamation of superior components and the considerable selection of designs on offer was a big hit with buyers.
Pandora charms were all machined using a patented threaded technique. These threads required the wearer to twist the charm over the ends of the bracelet in order to secure it. The threads ensured that the charms would stay safely on the bracelet. However, this also meant that Pandora charms could not fit onto other charm bracelets. Charms made by other brands couldn't fit onto Pandora bracelets either. The beauty of this was that once you became a Pandora customer, it was worth staying one.
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For more information on pandora charms, you should consult with a genuine pandora stockist.
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