Monday 27 May 2013

How To Run A Successful Auction Fundraiser

By Esther Salazar


Running an auction fundraiser is not an easy way to raise funds. It requires assiduous effort for someone to come up with an excellent plan that can perfectly pull in a broad spectrum of bidders. An initiator's "what to do'' list can be pretty daunting unlike what some people think. Getting into such challenge is never a joke, but this practical advice can surely help fire it up.

Make clear with the organizational intentions. It is imperative for an auctioneer to put a face on the event. Meaning, one should clearly identify the aims and goals of the event through having an impactful presentation illustrating where the money actually goes. Bidders will never be interested in attending not unless they know what the event is for. Advertising this to the whole community will be very helpful.

Be professional with the use of word. One have to know how powerful certain words are. Labeling of event must not just be based solely on how it is hoped to be done all along. A gala might only mean a lavish social gathering of social butterflies. It is more practical to use "auction'' or "fundraiser'' for the guests or attendees not to be confused.

Set up stringent protocol for everybody. Obviously, credit cards will never be far from a checkbook or instant cash. However, it is necessary for event hosts to be clear with all their guests that the standard fundraisers is not done in credit but in debit.

Decide on the auction type. Bidding is done in two ways; silent and live. A silent auction involves the use of certain bidding numbers that can make bidders anonymous to others. Live bidding, on the contrary, involves a large crowd where bidders know who they have been bidding against. The one that bids the highest is the one who wins.

Find auction items with unique value. Bidders do not just bid for the sake of the event or for them to be particularly helpful in the organization's cause. They bid for two intentions. To help the project and to get something good in return. Therefore, one needs to find something with real tangible value bidders might be enthusiastic about.

Perfect timing is necessary. Timing is everything. Auctions typically begin with banquets and usually end up with a social conversation. Auctioneers cannot simply get down to their business there and then. They need to observe everybody's mood and have the bidding done before everyone start getting bored and leave.

Remember that it is money over ambiance. The key intention for having this is to generate a good amount of money for an important cause. The ambiance of the room may seem to captivate bidders but that is not always the case. A great sound system can help, though.

Procurement form must be prepared. Procurement of items has to be done in the most professional manner. Copies of records about the items to be auctioned should be prepared before the auction fundraiser for auctioneers as well as bidders to steer clear of potential conflicts.




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