Photography started off as an exclusive, expensive hobby and profession only some people dabble in, with films and the whole darkroom affair something not everyone has ready access to. These days, of course, are long gone: digital photography has virtually waived the need for film and offered cheap and unlimited digital storage instead. Every single day, DSLRs get better and less expensive, and the Internet has created photography sensations overnight.
Not all photographers might feel too receptive of these rather rapid changes, but since this is today's new normal, everyone who wants to stay must join the bandwagon as well. If you take pictures of weddings for a living, this would mean having to market yourself on the Internet. Here are several things you could do to adapt and remain outstanding at the same time.
Set up a minimalist website that will showcase your best work and let visitors contact you via phone or email, or else pay your studio a visit. It is vital to purchase your own domain in order to look more professional (signing up in one of those free blogging platforms oftentimes comes off as unprofessional). Update your website regularly with your latest works to let visitors know you're always on the move. You could also incorporate a web-exclusive slideshow to your wedding packages to draw your clients to your site.
[[If you're a singapore wedding photographer, you could also set up your Facebook fan page as well as Twitter account in order to reach more potential customers on the web, as well as to keep your present and previous clients up-to-date with your works. You will find that this is not only economical but also effective in keeping communication lines and project opportunities open. You can also use your social media accounts for Wedding Photography Singapore promotional projects, like offering discounts to your Facebook followers or giving away prints and shoot sessions on your anniversary. All these are a great way to develop a community beyond your studio.]]
Of course, never disregard the heart and soul of your craft: personal interactions with people. Update your business cards to include your Facebook fan page as well as website, and take the time to introduce these to people you hand your cards to. Consider your online image an invaluable, powerful tool to letting more people know about your brand and your services!
Not all photographers might feel too receptive of these rather rapid changes, but since this is today's new normal, everyone who wants to stay must join the bandwagon as well. If you take pictures of weddings for a living, this would mean having to market yourself on the Internet. Here are several things you could do to adapt and remain outstanding at the same time.
Set up a minimalist website that will showcase your best work and let visitors contact you via phone or email, or else pay your studio a visit. It is vital to purchase your own domain in order to look more professional (signing up in one of those free blogging platforms oftentimes comes off as unprofessional). Update your website regularly with your latest works to let visitors know you're always on the move. You could also incorporate a web-exclusive slideshow to your wedding packages to draw your clients to your site.
[[If you're a singapore wedding photographer, you could also set up your Facebook fan page as well as Twitter account in order to reach more potential customers on the web, as well as to keep your present and previous clients up-to-date with your works. You will find that this is not only economical but also effective in keeping communication lines and project opportunities open. You can also use your social media accounts for Wedding Photography Singapore promotional projects, like offering discounts to your Facebook followers or giving away prints and shoot sessions on your anniversary. All these are a great way to develop a community beyond your studio.]]
Of course, never disregard the heart and soul of your craft: personal interactions with people. Update your business cards to include your Facebook fan page as well as website, and take the time to introduce these to people you hand your cards to. Consider your online image an invaluable, powerful tool to letting more people know about your brand and your services!
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